The Importance of Impressing Google

Launch day arrives and your website traffic does not resemble the back-to-back inner-city traffic jam you had expected.

Rather, a lone fiat 500 waiting patiently at the traffic lights in the silent midst of a global pandemic. This wasn’t what you had bargained for. How could this be?!

There is a good chance that you simply aren’t ranking high enough on google. Research has shown that that 71-92% of clicks occur on the first page of a google search. It goes without saying that if your website is no where to be seen, all those clicks that you prepared for will also be unseen.

In short, to improve your website ranking you must impress google.

Here’s how to do it:

Firstly, you must create high quality content for your website. You want to generate content that is as entertaining as it is informative. You can stuff as many key words into fluff-pieces as you like, but as the internet has evolved, so has the way that users interact with it. Don’t waste your potential clients time with content that is of no value to them, give them something to latch onto. Give them the information they need to place value on you, your product and your website.

Creating content of high quality can go hand in hand with creating long form content. Top rated posts tend to be about informative and complex things that exceed the 2000 word mark. However, be careful not to post content that is longer than it needs to be just to create the illusion of long form content. If the inner workings of your piece is jam packed with non-specific waffle, you will lose the interest of your reader, opening potential for them to mark you as a site not to return to. Short form content works great, however it is valuable to create long form regularly to establish expertise in your subject area.

Ensure that you optimize your meta title and description. Your meta title is the first thing someone will see of your website when browsing through google search. Use this as an opportunity to fill it with optimized key words that will spark the interest of potential website visitors. Keep it short and sweet, only 50 – 60 characters are typically shown on google. Your description should be around 160 characters of naturally flowing description laced with strategically placed key words.

Make sure that you have a responsive website and that it transferable across a multitude of devices. Much of your traffic will be from searches taken place on mobile devices. If your website doesn’t configure to the demand of peoples searches then your google ranking will be poor.

Speed up your websites load time by using SEO friendly visual content. If you can reduce the size of your image and video files without compromising quality, this can make for quicker and more efficient loading on google, which will optimize your ranking in the long run.

We hope that these tips help you to wine and dine google in a way that pushes your website into a ranking that generates the traffic that your website deserves.

If you liked this blog post, check out our other posts about website design, search optimisation, creativity and our beloved Manchester. And if you think you might be ready for a bit of web design fairy dust, have a look at our web design services to see if there is anything we do that could help you and your team out.