The Age of Code

Why coders are today’s rock stars

Every decade we have a ‘cool’ job gang. And every decade there are a set of people that go from working behind the scenes to rocking our professional world overnight.

This decade is the age of the coders. Gone are the socially inept stereotypes and in its place, are hip tech-savvy individuals working for futuristic Google-esque companies and changing the world as they code.

Tech is now seen as cool and as a by-product the people that have kept it afloat are the rock stars of this shiny new world. Coding trendy new apps, inventing social media, birthing websites, working with governments, or developing ground breaking software has transformed the classically introverted coders to completely different social creatures and given them public relevance.

Coders were the belly of the digital beast, but have long since walked out of their computer filled backrooms and onto the media stage. Coders are now talking about their achievements and are rightly seen as an integral part of the future of digital.

Code of Fire

It comes as no surprise really. The internet is built by and dependent on coders, as is all software, most modern technology, and is used in music and modern art.

When what someone does becomes so crucially important across our entire lives they have much more room to fulfil their potential. In turn, this attracts more rising stars and helps make the industry even more ground-breaking.

Art and science is also becoming very blurred. The omnipresence of technology means that the new generation will have a much deeper interest and knowledge of basic tech and code and will use that to create, invent and innovate.

Even now, artists actively use creative software tools and web developers learn how to use the arts to create inspiring digital platforms. And because this generation’s coders are the first to pioneer the marriage between creativity and technology, they naturally become the Johnny Cash of code.

Here comes the sun

Coders were working underground for decades partly because it took society a long time to realise that coders aren’t strange people typing a string of incomprehensive letters and numbers.

Our access to technology has raised our awareness of code and its importance in our daily lives. This naturally peeked our interest in who makes our smartphone apps or how a website is built and makes us want to know much more about coders. We have that same thirst for celebs, and which makes them systematically cooler than the average joe.

Because technology is revolutionising our daily lives, it is also creating social and pioneering movements just like rock and roll did and still does. Being the first of a mass movement makes you ground breaking. Hackathons, big data and the internet of things are all trendy buzz words for a reason.

The idea of ‘geek’ is also finally being turned on its head. Scientists, tech inventors, mathematicians and coders are finally having their day in the sun because of the technological advancements they are creating and the digital movements they are pioneering.


Sara is a freelance writer based in Manchester. She owns the commercial and creative content company Fraiche Ink, focusing on think pieces and marketing content.

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