Wayfinding Concept

The designs below introduce a refreshed look and feel for the Wayfinding.co.uk website. While remaining true to the Wayfinder brand, the visual approach has been refined to reflect a more corporate and public-sector-appropriate tone; calm, confident and considered. From the outset, the design is intended to set expectations, helping users immediately understand the nature of Wayfinder’s work and expertise.

The website has been designed with wayfinding principles applied to the digital experience itself. Clear hierarchy, consistent typography and deliberate signposting help users understand where they are, what information they’re viewing, and where they can go next. The aim is to allow users to explore the site confidently, without feeling disoriented or overwhelmed.

Text has been kept clear, readable and purposeful, avoiding unnecessary complexity. Just as with physical wayfinding, information is presented at the right time, in the right place, supporting intuitive navigation and a calm user experience throughout.