Manchester is a city that has something about it. You can’t quite put your finger on it but it’s there, chatting in the old city pubs, brainstorming in basement warehouses, or weaving along the industrial streets. Northern city dwellers forever doing their own gritty, creative thing.
We first moved into the Northern Quarter because we wanted to be more central for our clients and get a Manchester post code for Bamboo. But in the end what we got was much more than an address, we got to live and breathe what the city is about and reflect that in our work. Breaking norms, doing our own thing, laughing about it and then breaking norms again. Creating something from the richness of the past and making it completely, inspiringly new.
Red Brick Road
In our mind, Manchester’s uniqueness, in part, comes from the fact that it was the starting point for the industrial revolution. To create such a global movement which transformed the planet’s future has to take a very unique way of thinking and some stubbornly forward-thinking guts.
But post-industrial Manchester was in danger of living in the shadows of its past and resigning itself to a very long concrete slumber. Luckily, Manchester’s never-ending love of music and unique art rose to the challenge and kept the creative candle burning, making sure the Mancunian spirit never really burnt out.
Then when Manchester’s time came again, purpose flooded back into our empty red brick buildings and made sure music wasn’t the only thing shining across our city. Warehouses were splashed with street art, Victorian mills adapted into creative spaces, and empty factories became digital hubs. The transformation happened when Manchester needed it most and made it that little bit more special.
Let me go my own way
This city is also in creative flow when it revives the past but doesn’t drown in nostalgia, when it isn’t afraid of blending the old and new by letting them clash and collide until they learn to be in each other’s company.
Manchester also doesn’t care about what is expected of it, and often rebels against that expectation. Which is also where our simmering hatred of most things from London comes from, and why the city quickly wriggled off its ‘Northern Powerhouse’ title – because it’ll most likely achieve the same thing but in its own way.
Even the architecture doesn’t care about what a city should look like. Towering glass structures sit next to elegantly decaying Georgian buildings, as do Tudor houses and concrete tower blocks. Manchester’s architecture is a defiance of standardised beauty and architectural norms, which is the perfect backdrop to what is happening on the streets. Heritage being reaffirmed with innovation. Creativity coming from the freedom of disregarding rules.
Family of strangers
Something we also love is that we work in an urban cosmopolitan city that still acts like a local pub. Stranger talk to each other at bus stops, laugh together in queues and chat about the weather in cafes. It’s this mix of innovation and genuine friendliness that creates the unexplained buzz flitting around the streets and helps to slow down the train to pretentious city living.
Working in the northern quarter, which acts like an urban village, has also helped us be more creative and productive just by being a part of something truly exiting. We are all talking, inventing, and creating an idea of a city together, and it’s inspiring to build and adapt to the times together.
Bamboo’s coffee adventures at Ziferblat, Edge Street
Coffee has been married into our lives for a very long time. From the first people that discovered the beans, to the millions of coffee shops across the planet. We just can’t get enough of the stuff.
In recent years, coffee culture has been working fervently underground. Coffee experts have been toiling away in backrooms to ensure that the coffee poured into our porcelain cups is lovingly cared for before we put coffee to lips. Experts, such as Sean from 92 degrees in Liverpool, concentrate on sourcing good quality beans and meticulously processing them into great coffee. The time, temperature, and nature of the roast all adds to why some brews beat the rest of the flock.
Good Coffee is also a staple for any urban co-working space, and very important to the average freelancers and remote worker. So when Ben, Marketing Manager at Ziferblat, invited us and other Ziferblat friends to a coffee tasting of the most expensive brew in the world, Gesha Village Coffee, we threw out the Nescaf’ and listened to Sean from 92 degrees with bated breath.
Freelance folk, Manc Made, MCRhookup and Fraiche Ink were also the resident coffee drinkers, on hand to taste the record breaking brew and listen to Sean, who explained the legend of Kaldi, or the Ethiopian goat that discovered coffee, and why Gesha Village sold at auction at an eye watering 85 dollars.
According to Sean, Gesha village has ideal natural conditions and ecosystem for making the best coffee in the world. The farmers also did something very unusual for the coffee world, they left the coffee plants alone and let them do their thing. Their gamble paid off when the beans went to market and broke coffee bartering records.
So is coffee ever worth paying £85?
All we can say is that tasting the best coffee in the world is like when you think you know what vodka tastes like, and then you try a good vodka and you realised you’ve been sipping on fuel for most of your life. Or more poetically, a bit like seeing colour for the first time, the colour of velvety brown.
Sharing is caring
Are we transcending traditional social media?
There is a lot of online buzz about whether social media has replaced traditional marketing and journalism. The short answer to this is yes in a fashion it has, and quite a while ago.
What is more importantly happening is that traditional social media channels are being completely overhauled in favour of one streamlined and integrated communication space.
The clever coders and designers, that have helped each social media giant rise to fame and cling to it, have adapted their platforms to their users by using social media analytics to track how their platforms are being used and then adapt them accordingly. Some platforms are even letting their code change organically with each end user. This means that we are quite literally evolving and transforming social media channels just by using them.
If humans are naturally social, and want social media that can give them the most rapid, easy access and logical way of communicating then the unfaltering end-point will be that separate social media accounts will be transformed by their very users who will need all the channels to be part of one global platform.
Welcome to my world
Social media works because it lets us connect to others better and helps us feel part of a network. The birth of social media is often attested to Facebook, but often the invention before the invention is the place you should be looking.
Myspace, in my opinion, was the grandfather of social media. It has all the hallmarks of all our slick 2017 social apps; you had your own personalised space, you could share your tastes, beliefs and most importantly connect and communicate with other personalised spaces. Myspace was infamously left out to dry because it wasn’t integrated enough, didn’t update fast enough for its users, and didn’t put ease of communication on the pedestal it should have been. In other words, it became a static space.
Then Facebook came along and truly started the concept of social media. It used the concept of myspace and elevated it to immediate communication and used our need for recognition and popularity within digital circles to set the web world on fire. It is not an exaggeration to say that Facebook changed the world, in the very least for the first Facebook generation.
Time for a change
What Facebook and all other major social platforms do well is that they understand that the world of social media is ‘adapt or die’. The user is fickle and will jump to another platform if it fits more with their lifestyle, viewpoint, and modern way of connecting. This has forced the social media channels to constantly react or face Myspace style extinction and so what we are seeing is a mass merge of unique social media features.
Like kids at the playground asked to share a bag of sweets and thinking that by taking half of another kid’s sweet they have more overall.
The list of examples is long but here are 5 that come to mind-
Instagram is becoming the place where you post your status via images (instead of content only on Facebook or even album sharing) You can also post on Instagram and instantly share on Facebook, twitter and Tumblr. Basically, making all three platforms one sharing space via Instagram.
Hashtags are no longer a Twittersphere phenomenon but can be used on any social media and searchable on google.
Instagram and recently Facebook now have ‘stories’ just like snapchat and even have Snapchat style video filters.
YouTube is testing community features to allow creators to share images and text (just like Facebook)
Facebook is trying to be the go to place for sharing stories, videos, and news articles (aka twitter and YouTube).
In their dogged quests to outdo each other, eat up the competition and remove the others individuality, they are inadvertently throttling towards one, open and integrated communication space. Soon all social media will have bitesize and immediately streamable/shareable video, image and content that you will be able to share over all social platforms at once to get the maximum impact.
This then brings about an unavoidable prediction – If all social media is reacting to the user and the user wants to be connected to all platforms at once then an elevated super social platform that transcends traditional social media channels is where we are heading.
And if that is hard to believe, think about if people in the 1960s would have believed how much journalism could change with the invention of an online social address book.
Sara is a freelance writer based in Manchester. She owns the commercial and creative content company Fraiche Ink, focusing on think pieces and marketing content.